Industry News

Avery Dennison Launches New Craft Beer Portfolio

Features five new label items, including a royal white and matte litho wet-strength construction

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By: Catherine Diamon

Director, Executive Internal Communications, GAF

According to the Brewers Association, the number of North American craft breweries grew 18% in 2014. To help this nearly $20 billion industry meet its growing branding needs, Avery Dennison Label and Packaging Materials has expanded its Craft Beer portfolio with five new label constructions, including a royal white and matte litho wet-strength construction. “The expanded Craft Beer portfolio now has 18 constructions that allow brewers to create a distinctive look for their beer,” says Laura C...

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